Company Profile


In an ever-changing property market, Bell Real Estate remains at the forefront of the industry. With its longevity across the Dandenong Ranges and Yarra Valley, solid foundations, and innovative strategies and systems which means that today Bell Real Estate offers valued clientele a range of highly personalised, success-driven services.

A trusted, highly visible brand with extensive reach, the Bell network began in 1973 as a single office in nearby Box Hill, Sydney Bell establishing what has not only become a proud legacy, but an award-winning, multi-office network known for continually re-shaping local real estate service provision.

The Box Hill office’s early success saw Sydney’s daughter Rosalie Day join her father in 1975, a second office in Belgrave also established. Drawn to the hills, its close-knit community and idyllic lifestyle, Sydney sold Box Hill in the early 1980s, the well-established team turning their attention to the Belgrave office.

It was here that ‘Syd’ invited long-time friend Peter Robinson in as Sales Manager, the tale of two families beginning, and the pair opening the Yarra Junction office in 1984. Peter’s son Michael Robinson, after a short time at Belgrave, settled into the Yarra Junction office, which he now owns, his sales strengths, marketing acumen and proactive vision for the future also seeing him establish the Warburton and Seville offices.

Michael’s wife Madeleine, an outstanding, award-winning Property Consultant, and his sister Jenni, an asset to the management and marketing team, have also been integral over the years.

Back with the Bell family at Belgrave, and amidst growing demand for professional, ethical property services, Mr Bell’s two sons Trevor and Chris joined the office in the mid-80s together with his second daughter Denise for a short period in the late 80’s.

Trevor has since been involved in several subsequent offices and is current Director of Olinda, his wife Lesley an invaluable Executive Assistance and their youngest son Elliot a sought after Property Consultant.

Trevor, his family name embedded in the local community and property industry, also opened the Montrose office in 2014 with his second eldest son Ryan, who today remains Co-Director with Jarrod Peterson, the dynamic pair renowned for their strong negotiation skills and exceptional sales results.

Rosalie, after a long and rewarding time working with her father, and with sharp business and management skills, went on to establish the high-profile Emerald office in 1993, husband Grant Day joining as Co-Director shortly afterwards.

With strong family values the backbone of the company, the husband and wife team soon welcomed their children Bethany and Aaron, now successful Property Consultants in their own right, the third generation between them and first cousins Ryan and Elliot doing an ever-active Syd proud.

For the people at Bell Real Estate, selling and managing property is about much more than real estate. While living locally and supporting their community through a range of sponsorships and hands-on initiatives (including an annual fundraising golf day that proceeds rain, hail or shine!), it’s about continuing to uphold a reputation as market leaders in the area, one earned across decades.

While watching the area, marketplace and buyer demographics and motivations change over time, and having experienced them first-hand, they’ve also responded dynamically to changing industry and technology trends, ideally positioning them as the area’s property specialists with unsurpassable local insight.

Bell consultants employ cutting-edge marketing strategies across the geographic landscape, print mediums and digital space. Prominent, solid brand recognition combines with a broad buyer database, extensive community, business and service-provider networks, and streamlined systems for enhancing the buying, selling, investing and property management experience.

With a proven history of maximising sales prices and investor profits, and a long list of record-breaking results, Bell Real Estate is perfectly-placed to remain the agency of choice well into the future.

Watch a short Bell Real Estate history video at this link:

BoxHillOffice1973-new Group Photo